The Secret to Marketing to Millenials - The Writers For Hire

MARKETING TO MILLENNIALS I’ve been seeing this term more and more often – â€Å"The Millennials,† the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of them born between 1980 and 2000; the Baby Boomers are the only ones to beat them out with 77 million. And they’re representing a huge shift in the job market, the economy, and the American philosophical climate. What’s more: They’ve got ample spending money. So getting the attention of Millennials has become important to a lot of companies, and those companies are doing a little re-branding in the process. I’ve condensed a few marketing strategies here: it’s a little bit about who the Millennials are, what they want, and how to get the new golden generation to buy your product. Here we go: They’re Connected. Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest – Millennials are the kings of social media. If you’re going to compete, you need to get your brand up and running on one of these sites. But don’t get too in-your-face: Millennials will shut you out if your marketing campaigns are too insistent or resemble spam. Be sure to read some of our other posts about effective blogging techniques and social media marketing plans. They’re selfish. Well, not exactly selfish, but they’ve been groomed to believe they’re the best. They’re awesome. This is the generation that grew up with self-esteem boosting curriculum in the classroom, multiculturalism, and very attentive parents. This means that your copy needs to be highly-targeted, outlining benefits and features that relate specifically to them and make them feel, well †¦ special. They’re selfless. Again, not exactly. But they don’t always need personal incentives to support or buy something: social incentives count. That’s how American Apparel – which is known for paying their garment workers a living wage, well above the industry norm, and has branded themselves as Sweatshop Free – is able to sell plain-colored T-shirts for $20+. If your product is environmentally friendly, makes donations to a charitable cause, or is somehow productive beyond the product’s actual value, Millennials will eat it all up, so be sure to highlight any of these attributes in your copy. They’re fun-loving. They are, in fact, one of the busiest generations ever, having grown up with action-packed schedules that continue into their adult lives. But they look for things that are fun, funny, out of the ordinary, and eye catching when they want to take a break from the daily grind. So don’t be afraid to break the mold and grab their attention. Even nostalgia counts when it comes to Millennials: for example, see Canadian Club’s â€Å"Damn Right Your Dad Drank It† campaign. Aesthetics count. Think about the sleek design that made the iPhone so popular. No more cluttered, messy, mismatched, or boring marketing materials for these guys – they want a high-quality product that looks cool, too. Make sure that your copy is well-integrated with design in order to really get their tails wagging. Want a little more reading to get to know the Millennials? Try starting here: Forbes: â€Å"6 Things to Know About Marketing to Millennials MR Report: Marketing to Millennials

The Pearl Essays

The Pearl Essays The Pearl Paper The Pearl Paper Essay Topic: Literature The Pearl The novel is about Kino a pearl fisher and his family. One day, a scorpion stung his son Coyotito. The doctor refused to treat him because Kino is poor and no money. So Kino went for pearl fishing in the hope that it would pay for his sons treatment. Kino found a pearl. The pearl buyers tried to cheat him and thieves attempted to kill him. Kino decided to escape with his family. Unfortunately Coyotito was killed. Kino and Juana returned home sadly and threw the pearl back into the sea. My critical view of The Pearl. John Steinbecks novel The Pearl is not an ordinary story. This is a story about a great pearl, a Mexican-Indian community, and great dreams. This book is wonderfully written by John Steinbeck in 1947. Through this novel, he tries to teach us a lot of moral values which are very important in our life. Through each character he expresses at least one moral value. I like the way he describes the life style of the poor pearl fishers, their culture, settings of village and feelings of the characters. When I read the book, I can imagine Kino, Juana and Coyotito, their brush house with wooden floor, food and clothing. I became deeply involved in this story. Thus I can feel how Kino and Juana suffered without money to treat Coyotito. In this way, Kino and Juana looked like simple, pitiful characters. However, Steinbeck uses them as examples of people who are suffering without wealth and who are looked down by the upper class. I love his ability to portray the feelings of the family. Especially, when Kino dreams to give his son proper education and a better life for Juana. Even though Kino appears to be hot tempered and stubborn but he never lets his family down. So this indicates how should the head of a family be. Besides Kino, Steinbeck also shows Juanas character as a loving protective mother. When the doctor refused to treat Coyotito, she never gave up. She used seaweed poultice on Coyotitos wound, and this indicates how great a loving mother is. Steinbeck also shows Juana as a devoted wife, even though Kino used to beat and scold her. This novel of Steinbeck also tells us, how the Mexican-Indians are being ill-treated. He also reminds me of how greedy people can be. Just to get the pearl they can do anything. Here Steinbeck uses the thieves and doctor as examples of people who are greedy for the pearl. In fact he shows Kino turned to be o fierce, wild and slotted man in order to protect the pearl and his family. I believe that the love for money is the root of all evil and that John Steinbeck had this in mind when he wrote this novel. Overall the book is not only enjoyable to read, but educational too. I understand that greediness gives us nothing. I also learned how the Indians of Central America were treated by the Spanish. Besides, I understand the value of the family and love for each other. So, I would recommend this book to readers of all ages because it is very interesting, portrays cultural and moral values of any ethic community. Three Different Blurbs a) This novel by American writer John Steinbeck (1902-1968) is about a pearl diver Kino. When Kino finds an extra ordinary pearl, he hopes that it will change his life style. But later he regrets to find the evil pearl which causes a lot of trouble and kills his loving son. b) The Pearl is very short but wonderful. It is based on Mexican old folk legend and inspired by John Steinbeck on 1948. A poor pearl diver dreams of wealth and happiness for his family when he finds a priceless pearl. Do his dreams become true? Read the Pearl to know the answer. c) This book is an amazing parable of good and evil, and the destructive power of greed. Even though the book is small but it packs a powerful punch. Through this book Steinbeck try to teach a lesson about being greedy and stubborn. A good lesson for us to read. It is also an excellent example of cultural discrimination and inhumane treatment of others simply because of skin color and financial ability. 5.1 Definition of authorial critism According to Dugal Williamson (1989), says that authorial critism is the kind of critism that produces the effect of authorial individually and effaces all other factors which contribute to the intelligibility of meaning. Directly or indirectly, the authorial critics put the author at the centre of a text meaning and ignore the techniques of composition which manipulate the way readers respond to the text. Authorial critism does not allow us to see that the text is a kind of a staging of representations of signifying gestures, informed by social knowledges and training. 52 Definition of neo-rhetorical critism It is clear that Williamsons motive is to move away from author-centered critism towards the kind of critism that focuses on techniques of representation. He wants to kill off the Romantic author so that we may see the textual elements working to produce the effect of meaning. As an alternative to authorial critism, Williamson proposes the neo-rhetorical critism be it genre or discursive analysis, enables us to see that all texts owe an unacknowledged debt to other text, that behind the appearance of originality, texts employ generic conventions in terms of narrative and structure and style, all of which admit both repetition and variation. Analysis of my critical review When I analyze my critical review on The Pearl, I think it is based on authorial criticism. From my understanding of authorial criticism is the kind of critic that produces the effect of authorial individuality and effaces all the factors which contribute to the intelligibility of meaning. Directly or indirectly the author is given very much emphasis at the centre of a texts meaning. In contrast the techniques of writing which manipulate the way readers respond to the text is ignored. So in my critical review on The Pearl I did the same. I give more emphasis for the author. So my critical review was based on how the author describes the characters, plot, settings and feelings. And I never mentioned about how is the authors techniques of writing, the language elements, genres, the similes, gestures, idioms that he used and so on. This can be proofed in my critical review which has this line I like the way he describes the life style of the poor pearl fishers, culture, setting and their feelings. Dugal Williamson posits four overlapping strategies of authorial criticism. I think I have to follow the first and third strategies. According to the first strategy we should avoid linking a particular novel with other novels by the author, should not be looking for patterns of aesthetic significance between the any novels of the author and should not compare this novel or that particular novel is more representative. In my critical review, I never linked the Pearl with any other novel of Steinbeck. I totally avoid all the factors mentioned in the first strategy. My review is fully based on authors meaning or the message that he would like to converse. The third strategy of authorial criticism implies that we should avoid saying like this:- Pearl is proof that John Steinbeck is a master of his material, and a writer in whom great talent abides. Instead, we may say:- The pearl implies or suggests or indicates and etc. There are differences between these two sentences. The first suggest that John Steinbeck is responsible for the coherence and unity of the pearl, while the second sentence implies that meaning of the text is constructed following certain protocols or critical interpretative. So I follow the second way which I put like this she used seaweed poultice on Coyotitos wound and this indicates how great is a mother. Analysis of the selected online reviews The review (a) by a reader named Fatima (refer to appendix 1) on the Pearl seems to be more neo-rhetorical criticism. This is because the reader talks about the plot and content the story. The reader has also interpreted his understanding of which the author is trying to say. So she talks more on the people, the culture and society. Only one line speaks of Steinbeck which says he consider elements of community and politic in his work. There is no major relation between the author and text. So I would say this more of new rhetorical criticism rather than an authorial. The review (b) is written by a kid on 1st September 2004 (refer to appendix 2). According to my understanding, I think his review is more on new-rhetorical criticism rather than authorial. Because this reader also talks little bit about the main characters. The reader also compares this Pearl with other books of the author and says it is equally good. Besides, all of these the reader also mentions that Steinbeck is a literacy magician. This indicates that the reader try to highlight Steinbecks ability to describe the beautifulness of the nature. So this shows to me, that the reader try to mention the language style, literacy devices and the genres used by the author to describe it in real. However, there are two lines in this readers review look like authorial criticism. The sentences are sounds like this when Steinbeck describes Juana carrying the dead baby back into town in her dress I cried. When he writes it is as if you are watching a movie unfold inside of your head. After analyzing the particular lines I noticed that they are more to authorial criticism. Because that lines show that the reader also interpreted his understanding of what the author is trying to convey and he become deeply involved in the seen. I think the reader try to tell us how wonderfully Steinbeck describes the feelings of a sad mother using his imaginative and literacy devices. So based on my analysis, I think this review is mixture of both rhetorical criticism and authorial criticism. Through my analysis, I think the review (c) on the 14th May 2004 (refer to appendix 3) is also mixture of both new-rhetorical criticism and authorial criticism. Because the reader puts the author in the centre of the text. The reader says that Steinbeck wasnt trying to make you happy and have the book have a Hollywood ending. Steinbeck was trying to make a point These mean the reader gives more emphasis for the author. The author is treated as the origin of a works form and meaning. Besides the author is also used as a principle of writing. Because the reader did not say that Steinbeck made the story very sad and touching. But he mentions it indirectly in those sentences. This same readers also reflects the new-rhetorical criticism in his review. This can be proofed by the readers view of points which telling about Steinbecks style of writing and we would imagine something else when we read it. Not only these, the reader also says that Steinbeck used a lot of descriptions and a lot of similes. The reader also says there are sentences would stick to us like gum to the bottom of our shoe. So this indicates to me the language, genres and literacy devices that used by Steinbeck in his technique of writings. Essay I have always admired the beauty of pearl, but never known much about it. After reading the novel Pearl by Steinbeck, I realized the pearl is very great and valuable. It gives beauty and prestige for the people who own it. However this pearl also can change people to be greedy and selfish. This is clearly expressed by John Steinbeck in his novel Pearl. In addition, after reading the wonderful novel Pearl, my interest to know about the pearl increased. Thus, I chose the pearl as my key word to look for information on internet and I found so many interesting articles about pearl. However there are two articles which interested me very much. There are the history of pearl and American Pearls. It is very interesting to read the history of pearl. It gives me wonderful education and knowledge about the cultured pearl. Many thousands years ago, long before written history, pearl probably found by the humans while searching the seashore for food. Throughout history, the pearl with its warm inner glow and shimmering iridescences, has been one of the most highly prized and sought-after gems. Countless references to the pearl can be found in the religions and mythology of cultures from the earliest times. The ancient Egyptians prized pearls were very great. Cleopatra reportedly dissolved a single pearl in a glass of wine and drank it, simply to win a wager with Mark Anthony that she could consume the wealth of an entire nation in just one meal. In ancient Rome, pearls were considered the ultimate symbol of wealth and social standing. Besides, there were many other histories of pearls. The pearls were so highly regarded, a number of European countries actually passed laws forbidding anyone but the nobility to wear them. Well during the European expansion into the New York would, the discovery pearl in central American waters add to the wealth of Europe. Unfortunately, greed and lust for the sea-grown gems resulted in the depletion of virtually all the American Pearl oyster populations by the 17th Century. Until the early 1900s natural pearls were accessible only to the rich and famous. In 1916, famed French jeweler Jacques Cartier bought his landmark store on New Yorks famous Fifth Avenue by trading two pearl necklaces for the valuable property. But today, with advent of pearl cultivation, pearls are available and affordable to all. The birth of pearl is really amazing. Pearls are grown by live oyster far below the surface of the sea. They are born from oysters completely with a shimmering iridescence, luster and soft inner glow unlike any other gem stones. A natural pearl begins its life as a foreign object, such as parasite of shell that accidentally lodges itself in an oysters soft inner body where it cannot expelled. The case this irritant, the oysters body takes defensive action. The oyster forms a substance nacre around the irritant in order to protect itself. As long as the irritant remains with its body, the oyster will continue to secrete nacre around it, layer upon layer. Over time, the irritant will be completely encased by the silky crystalline coating. And the result ultimately is the lovely and lustrous gem called a pearl. Well the cultured pearl share the same properties as natural pearls. Oysters form cultured pearls in an almost identical fashion. The only difference is a person carefully implants their irritant in the oyster, rather than leaving it change. Modern pearl cultivation has become more selective. In Japanese pearl cultivation, highly skilled technicians carefully open live pearls oysters, and with surgical precision make an incision in the oysters body. Then the oysters will be sent to sea back and observed by the technicians. Later the oyster will produce layer after layer lustrous nacre around the nuclear implanted within them. During the period of the oyster will be given health and cleaning treatment. Over time, after many months of growth and cave, the oysters are ready for harvest. After harvesting, pearls must be stored by the size and quality. Finally, the experts will make the pearl jewelry. However the article about American Pearls is also very knowledge and beneficial for me. This article describes about variefies of pearl. Pearl jewelry and clear explanations of the identity quality within each variety and customer service. Refer to appendix ( ) to view the picture American Pearl store is the direct connection to variety of cultured pearls from all over the world. The American Pearl provides all kinds of pearl jewelry. It offers the highest quality pearl which stands at the pearliest prices. American Pearls goals is to best provide customers with top quality service and help people to create memorable occasions such as birthdays, weddings, graduations, Valentines day and many more. It also specialize is selling cultured pearl jewelry imported from all over the world. It has long established relationship with pearl farmers from Australia (white south sea pearls), Tahiti (black south sea pearls), Indonesia (golden south sea) and Japan (Akoyo). The American Pearl is the direct importer and make a market for south sea pearls at wholesale prices which are imply unrivaled. Its gold smiths are well versed in designing the pearl jewelry appropriately according to the customers taste. Besides, American Pearl is the only source for Hawless pearls. Conclusion The novel Pearl by John Steinbeck is not only enjoyable but it also aroused, my interest to learn about the real oyster pearl and its history. I never knew there were cultured abalone pearls until I came across the internet online sources about pearl. The materials gave me wide range of explanation about pearls and the history. It has been wonderful education for me. Besides, I also learnt how to judge a book by reading the blurbs and other peoples reviews.

Border Security Technology Deployment Case Study

Border Security Technology Deployment - Case Study Example SBInet as a system represents a complex case of conflicts of interests whereby: 1. National Security concerns are marred by political interference. This is especially evident in the statement acquired from the contractor. Another case of political intrusion is mentioned by the Border Patrol Station Chief.He claims that some Washington based politicians had the towers installed approximately three hundred and thirty feet apart from the border so as to avoid â€Å"sending the wrong message.† Their new positions consequently minimised their capabilities. The Customs and Border Protection (CBP) Sector Chief and the Border Patrol Station Chief cite the Native American tribal councils as a major problem. According to Border Patrol Station Chief, there is a quick change of governance in the Native American tribal councils and every new leadership undermines all agreements that had been made by the previous leadership. To make matters worse Unmanned Arial Vehicles are not allowed to fly over their territories without permission. Neither can the border patrols cr oss without their permission. According to the CBP, Sector Chief Native American land is a preferred route for illegal immigrants due to its inaccessibility. The only way to deal with politics in this situation is to have a regulatory committee that tables the grievances of any trouble departments especially due to external interference. This is because some untouchables may have their way in jeopardising the SBInet operations due to their lack of professionalism in the particular field that is border security (CNN, 2012). It will be necessary to have the committee immune to manipulation or even intimidation so as to have a dependable body that is fair to all. 2. Conflicts between involved parties undermine border protection There are conflicts between the Customs and Border Protection (CBP) and Immigration and Customs Enforcement (ICE). ICE, whose responsibility is to monitor, investigate and to resolve illegal immigration deeds seems to be at loggerheads with CBP. CBP whose respon sibility is to patrol the border and to monitor illegal entry, apprehend and detain the illegal immigrants claims that ICE does not share information related to their common line of work. It is clear that the line of work between the two departments is very much related hence there is a need for co-operation especially from ICE. The ICE department claims that when the Department of Homeland Security was introduced the ICE, and CBP became one and blames the CBP for trying to take their assets. Meanwhile, CBP claims that ICE does not share their sensor data. According to the Border Patrol Station Chief it is difficult for the right hand to work without knowing what the left hand is doing. In as much as that makes perfect sense it is clear that the individual departments are supposed to be independent of each other. Hence it would be wiser to either have both departments combined into one with all their duties synchronised. Another option would be having their duties defined into clear , separate undertakings such that there will be no inter dependence between each other. This suggestion is mainly based on the reality that there may be policies within the individual departments that may make the ability to inter relate somehow constrained. The inter relations between the departments should also be put down on paper so that future conflicts be avoided and procedures of interactions be common knowledge. 3. Lack of accountability and responsibility hence blame games Blames games are commonplace in SBInet with no particular individual taking responsibility for any faults. For example, the Border Patrol

The Arab Israel Essay Example | Topics and Well Written Essays - 250 words

The Arab Israel - Essay Example Therefore, it means that the Palestinians who were forced to run away from their homes should not be refused from going back there. The Israeli government had accepted to comply with the United Nation’s Resolution 194 in which it was told to allow the Palestinian refugees to go back and live in their homes. The right to return law is internationally binding and should be respected by all the countries including Israel. The Palestinian refugees in Syria are facing lots of problems which can only be solved if they are given rights to go back to their own homes. In conclusion, the Plestinian refugees, just like any other, have right of return rights which should be implemented. It is the best way through which they can be saved from the hunger, lack of medical care and sufferings in the refugee camps in Syria. The Israeli government should forget about its demographic wars and instead help these refugees. After all, it should accept responsibility for their

Ethical and Moral Business Management (MBA) Essay

Ethical and Moral Business Management (MBA) - Essay Example My approach at decision making therefore applies deontology with the goal of making the right decision regardless of its consequences. Morality has deeply influenced my professional practice, and decision making in the workplace context. Throughout my term as a summer trainee at Zain Telecom, I have demonstrated ethical decision making by doing what was right in each situation. Working in the Finance Department, which was one of the most critical functional units of the firm, I was responsible for sorting records and analyzing financial statements for the company. I had full accessibility to critical company information and financial records but I carried out my duties without tinkering at the information. I did what was ethically right and expected of me given my position and responsibilities for the role. I resorted to the company policy and acted in accordance with the code of conduct while handling the information. As such I displayed full integrity and responsibility with the critical financial information I was entrusted with. Because my career focuses on accounting and finance, auditing is a key component of my work. Auditing is a domain of accounting which demands ethical integrity and accountability in professional practice. During my term as a full-time Assistant Auditor at Delloite, I was exposed to financial information from a wide array of companies and organizations. Not only did I demonstrate integrity while handling information but I also did what was right by carrying out my duties of auditing the financials truly. My conduct was geared towards ensuring accurate and reliable financial information for the various clients. During my practice as an auditor, I ensured compliance with law and the ethical code of each firm. I responsibly explored the accounting system and reported only accurate information thereby reflecting aspects of Kantian ethics

The Equal Opportunity Policy

The Equal Opportunity Policy Equality of Opportunity is put into place to safeguard everyone. An important aspect of the Equal Opportunity Policy is that it protects vulnerable adults in care. The Equal Opportunity Policy specifies that all clients will be given equal and impartial treatment regardless of their gender, age, disability, ethnic origin and race. It is important that all employees working within the care field comply with the Equal Opportunities Policy so that all clients are free from prejudice and are protected (Care Quality Commission: 2011). When concerned with the care of vulnerable adults, key legislations are put in place. These include laws, policies and strategies. All social care services are governed by legislation and government guidance which must be followed accordingly (www.legislation.gov.uk). Some Acts which are relevant to the case study include the Disability Discrimination Act (1995), the Care Standards Act (2000), the Race Relations Act (2000), the Human Rights Act (1998) and th e Community Care Act (2003). The purpose of these Acts is to ensure that there are high standards set which health authorities and local authorities can follow to regulate care (Nazarko: 2002). The Afan Nedd care study explains that the residential home cares for vulnerable adults. When concerned with those most vulnerable it is important that each service user is treated fairly and equally with their human rights taken into consideration at all times. The Afan Nedd case study shows that these basic requirements are not always met. The article states that the care home is being run by trained nurses and unqualified care assistants. In April 2002, the legislation that all residential homes in the UK must meet in order to stay registered changed. The Registered Homes Act of 1984 was replaced by the Care Standards Act (CSA) (2000). The CSA regulates and inspects all local authorities, establishes a General Social Care Council in England and a Care Council in Wales and it makes provision for the registration, regulation and training of social care workers (Nazarko:2002). The CSA ensures that the regulation of care workers is monitored closely. The Act also states that social ca re workers must be registered with the English or Welsh Council where each Council is required to ensure high standards of practice and training are being used at all times. It is important that Registered Social Care Workers (RSCWS) must abide by a strict code of conduct; any employees who breach this code of conduct will be called in for a disciplinary hearing which could result in suspension or being removed from the care register. In Wales, the Care Council approve courses and make allowances and grants for training to ensure that care homes care run properly (Nazarko: 2002). Afan Nedd care home is regulated by the Care and Social Services Inspectorate Wales (CSSIW), they encourage the improvement of social care, early years and social services in Wales (www.wales.gov.uk). CSSIW works in conjunction with the Welsh Assembly Government; they inspect local authority social services and regulate and inspect social care environments (www.wales.gov.uk). The CSSIW regulations include registration, inspection, complaints and enforcement in order to protect vulnerable adults. It appears that Afan Nedd care home does not comply with the CSSIW policies as it does not have qualified care assistants. To resolve this issue, a possible solution is that the care home should provide training for all employees to ensure the safeguard of vulnerable adults and to provide the highest standard of practice to service users. When caring for vulnerable adults it is extremely important that their care is main priority. All care homes are regulated by the Care Quality Commission (CQC) which is responsible for monitoring the standards of care services (www.direct.gov.uk). The CQC is in place to ensure good work practice for professionals and to improve the standard of living of the service user. All care homes must follow the Care Value Base; in nursing theory this is an ethical code which sets out rules which carers must follow within their social care setting which ensures that the carer is not discriminating the service user and are not violating their rights (Moonie: 2005). These values also include the promotion of equality and diversity and to have the ability to challenge discrimination. In 2002, the General Social Care Council (GSCC) published a code of practice for both employees and employers which explains the promotion of these values along with confidentiality and other rights and responsibiliti es. (Moonie: 2005). The case study explains how John Davies, a registered general nurse, has been verbally abusing some of the clients. This should be a major concern for Afan Nedd nursing home as the service user is not receiving the correct care. The case study also explains that John Davies appears to be experienced and is very popular with the matron. This can then cause problems within the care home as issues such as discrimination and prejudice may arise. It can be said that any type of institutional abuse is completely illegal and unprofessional. Verbal abuse within the care home cannot be tolerated as those who are physically and mentally frail are most at risk (www.direct.gov.uk). The Equality Act 2010 is a key piece of legislation which must be followed within every social care environment. The Act provides a modern and accessible framework of discrimination law which protects individuals from unfair treatment and promotes a fair and more equal society (www.equalities.gov.uk). Every health care professional must know all key pieces of legislation before they undertake any social care and must implement the rules throughout their health care career. By law each service user has the right to be treated with respect and dignity. The Protection of Vulnerable Adults (POVA) scheme was launched by the Department of Health which provides a list of care workers who have harmed vulnerable adults in their care. It is now a statutory requirem ent for managers to use when appointing individuals to work with vulnerable adults (www.criminalrecordscheck.co.uk). This could mean that John Davies may have had a history of verbal abuse to service users and this may have not been checked prior to being employed as the case study explains he is an agency worker. As mentioned earlier, John Davies appears to be popular with the matron which may cause problems if another social care worker wanted to report his verbal abuse to the service users. It could also mean that the service users do not feel confident enough to report the abuse to the matron as they feel that they may be discriminated against or they may not have the mental capacity to report this issue. Since 2006, the social services complaints procedure has changed in Wales. The CCSIW are legally obliged to have their own written complaints procedures. It is important to stress that all complaints must be kept confidential along with following the CCSIW complaints procedure (Department of Constitutional Affairs: 2007). Another issue that may arise from the fact that John Davies is popular with the matron is other employees of the nursing home may not want to be seen as a whistle blower if they wanted to repot abuse within the care home. Knights and Willmott (2006) believe that whistle blowers tend to be well respected and conscientious employees. They tend to believe that once they have informed the appropriate managerial authority of these illegal or unethical acts the organisation will take the appropriate measures to change its behaviour. However, it appears that many whistle-blowers feel that management do not see whistle blowing as an act of good organisational citizenship, instead management see this as trouble making. In many cases, the whistle blower may be victimised or even disciplined, making other employees stay silent in reporting any further discrimination or abuse within the care home. The Older Peoples Commissioner for Wales, created a policy where the commissioner is contacted by an employee from another organisation who is worried about unethical acts in their place of work and want to report it (www.powysweb3.ruralwales.net). The Public Interest Disclosure Act, (PIDA) protects employees who blow the whistle about wrong doing within the nursing home, providing that they do so in the ways set out by PIDA. Any employee who is victimised by their employees for blowing the whistle has the right to take their employer to a tribunal. The Commissioner recognises that employees are often the first to realise that there may be something wrong within their organisation and therefore encourages all individuals to raise genuine concerns about wrongdoing at the earliest possible stage (www.powysweb3.ruralwales.net). This policy relates back to the Afan Nedd nursing home as the policy will protect them if they wanted to report the John Davies for abusing the service user. The Nursing Midwifery Council (NMC) believe that it is important to establish a comprehensive vulnerable adult protection and safeguarding service to ensure good leadership and performance management, however, it appears that such arrangements are not consistently found across social services (www.nmc-uk.gov). Albert and Gladys Griffiths have recently arrived at Afan Nedd nursing home, the case study states that Albert is mentally alert however his wife Gladys have early onset Alzheimers. The reader learns that Gladys becomes easily confused and disorientated but is usually calmed by Alberts presence; however they do not have a double room in the nursing home. As the couple does not have a double room this can be seen as discrimination and a violation of their human rights. It can be said that to maximise Albert and Gladys quality of life, they have the right to a double room as they have never spent a night apart. Quality of life refers to the total living experience, which results in overall satisfaction with ones quality of life. Quality of life is a multi-faceted concept that recognises at least five factors; lifestyle pursuits, living environment, clinical palliation, human factors and personal choices (Singh: 2009). It can be said that quality of life can be improved by bringing in t hese five factors into the delivery of care. It appears that the Human Rights Act (1998) has been breached as Gladys and her husband are not able to share a room together. The Act states that these rights not only impact matters of life and death, they also affect the rights you have in your everyday life: what you can say and do, your beliefs, your right to a fair trial and other similar basic entitlements. When working in a social care environment, it is the responsibility of the health care professional to respect the rights of the service user. Learning that Gladys has early onset Alzheimers, this could mean that she does not have the mental capacity to address her human rights within the nursing home. The Mental Capacity Act (2005), safeguards those with mental illness and it is also a stepping stone for those most vulnerable to receive treatment in a nursing home to improve their quality of life (Department of Health 2005). The Mental Capacity Act (2005) is designed for those who are unable to make decisions for themselve s or lack the mental capacity to do so. It can be said that under the Mental Capacity Act, any person is presumed to make their own decisions unless all practical steps to help him or her to make a decision have been taken without success, (www.nhs.uk). It is important to remember that a change of routine can affect behavioral problems with someone suffering with Alzheimers which can cause them to lash out of feel uneasy. It is said that Alzheimers do not do well to change as change causes anxiety and stress, therefore changing Gladys normal routine is not in her best interests when settling into a new environment (Gale: 2010). All service users of nursing homes have the right of privacy. The right of privacy is a fundamental basic right that must always be met. Each service user has the right to live in a friendly, homely and caring environment, where the care assistant always delivers the level of care that is appropriate to each individual. Each person has the right to be treated as an individual, with respect and dignity, as well as having a right to privacy and to choice; it is the duty of the management and staff to safeguard these rights and to help the service user exercise them correctly (Ford: 2005). The case study explains how Musad Mohammed is a Pakistani Muslim who is a resident at Afan Nedd nursing home. Musad Mohammed is finding life in the nursing home strange as he has no immediate family living in the UK; the food is an issue for him, having a female carer and the lack of privacy at prayer times. Being a Muslim man, resourcing halal food for Mr Mohammed should not be an issue as it is easily sourced in the UK (Q News: 1999). The Race Relations Act 1976 states that no person should be discriminated against on the grounds of race, colour, nationality, ethnic and national origin in the fields of employment, the provision of goods and services, education and public functions (www.legislation.gov.uk). From the information on the case study, it is clear to see that Mr Mohammed is being discriminated against as his needs are not being met. However, this type of discrimination tends to be indirect discrimination. It can be said that indirect discrimination is when a condition or rule within the workplace disadvantages one group of people more than another (www.direct.gov.uk). This applies to the case study as Mr Mohammed is being cared for by female care assistants which is against a Muslim mans beliefs. This is also a breach of his human rights which could affect Mr Mohammeds quality of life. It is important to understand that each service user of the nursing home is entitled to privacy and an independent living. It is also important that the right of every individual to select independently from a range of options, incorporating, choice of meal, bed times and taking part in activities/ entertainment (Rose and McCarthy: 2010). These basic needs are not being met for Mr Mohammed as he feels he has a lack of privacy at prayer times. For a Muslim man prayers play an important role in his faith and his care values are not being met. Every individual has the right to be treated as unique regardless of their beliefs and should be treated with respect at all time s (Rose and McCarthy: 2010). It appears that the employees at Afan Nedd are not educated in a Muslims faith; a possible solution for this is that the staff could take part in discrimination training and multicultural awareness training. Dilys Watkins enjoys staying up to watch the television at the nursing home, however the staff at the nursing home does not allow her to do this as it is said to interfere with the rota as everyone needs to be in bed before the night shift commences. This can be seen as a breach of her human rights and independence as Dilys says she is able to put herself to bed after her programmes have finished. It is important to avoid stereotyping an elderly person in care, mainly with regard to their own independence. This is because negative images of independence can become self fulfilling. This can cause an elderly person to have low expectations of their abilities and performance (Beaulieu: 2002). However, the case study does not state Mrs Watkins mental awareness, and the care assistants may feel that it is not in her best interest to stay up on her own and put herself to bed as she may fall and hurt herself. This is a possible reason as to why the Mental Capacity Act (2005) is put into pla ce at nursing homes as the Act sets out a checklist of things to consider when deciding what is best for the service user. Another possible argument is the idea of empowerment in nursing homes. The idea of empowerment is that those who have little or no influence, such as Dilys Watkins are able to acquire the capacity to have informed opinions, to take initiatives, make independent choices and influence change. It also means that those with influence actively change their attitudes and rules and change the way decisions are made through engaging with excluded people (www.equal.ecotec.co.uk). It can be said that the staff at Afan Nedd must show service users such as Dilys Watkins respect and dignity and must always follow the correct codes of practice; Processional Codes of Conduct are put into place to avoid discrimination and to improve the quality of life for residents at the Afan Nedd nursing home (www.npc-uk.org). It is clear to see that Afan Nedd nursing home is beset by a number of problems where the relevant policies and legislations are not being followed correctly. The Care Council for Wales is the social care workforce regulator in Wales responsible for promoting and securing high standards within nursing homes to protect and safeguard vulnerable adults; these regulations are not being followed by Afan Nedd nursing home. There are many key issues identified in the case study such as discrimination, lack of staff training, verbal abuse, lack of privacy and poor professional practice. It is important to address these issues straight away to improve the quality of life to all service users. All social care workers are expected to meet the code of conduct set by the Care Council and serious failure to do so can result in the closure of the nursing home and suspension and the removal of employees from the Register. Nursing homes care for the highly dependent and vulnerable people. Many of the m have many nursing needs that require a high level of professional knowledge and understanding. It is therefore important to ensure that all staff working at nursing homes takes part in any opportunities for improving and updating their skills along with organising educational and training days. Afan Nedd nursing home could promote and support research into the efficiency of diverse approaches to caring for the elder and those with mental disabilities.  Ã‚  

John Staurt Mill - Electronic Democracy :: essays research papers

There is no difficulty in showing that the ideally best form of government is that in which the sovereignty, or supreme controlling power in the last resort, is vested in the entire aggregate of the community; every citizen not only having a voice in the exercise of that ultimate sovereignty, but being, at least occasionally, called on to take an active part in the government, by the personal discharge of some public function, local or general John Stuart Mill agreed that democracy was the form of government that could best secure the happiness of all. But the end is not just well-being, as earlier utilitarians argued, though it is that. The end that recommends it is the tendency to foster self-development and individuality. Representative government, is particular, he defended as that form which best encourages individuality. It leads people to take a more active and intelligent participation in society. It provides moral training and encourages the development of natural human sympathies. The result is the habit of looking at social questions from an impersonal perspective rather than that of self-interest. But Mill's defense of democracy was much qualified. To be sure, he was, like the earlier utilitarians, sympathetic to the fall of the ancient regime and to the ends of the French Revolution. He strove to liberalize the press still severely bound by an absurd libel law that excluded effective social criticism. But infl uenced by Coleridge he had come to see that there were virtues in social systems, even out-dated ones, else why would not have survived so long. He therefore came to appreciate the conservative arguments that unrestrained freedom is dangerous. Mill argued, reasonably on utilitarian grounds, that social institutions need to be adapted to the time and place where they operate. He even suggests that, since people must be properly fit if democracy is to function well, a despotic form of government, if well-run with this aim in mind, might prepare its people for the exercise of responsibilities of a free electorate. In his thinking about how best to administer a state as a whole, Mill argued that the best administration was one that relied upon professional skills. In a representative democracy, if you can control the majority, then you can control everyone. Like other tyrannies, the tyranny of the majority was at first, and is still vulgarly, held in dread, chiefly as operating through the acts of the public authorities.

Respect Toward Your Superiors Essay

â€Å"He who scorns instruction will pay for it, but he who respects a command is rewarded.† Proverbs 13:12-14 NIV. There are only forty five instances of the word respect in the NIV bible. I try to live my life as though I were being watched by God Himself, because I believe that I am. I try, and hopefully achieve, to show respect to all people, NCOs and Officers, I even call civilians â€Å"sir† and â€Å"ma’am.† As a Christian I know that I am an example for God, and the only way some people will ever see God is through me; my actions and words. I know the power that God has in my life and how He would like for me to act by constantly talking to me. Some people call the voice of God their â€Å"conscience,† a feeling or a still, small voice that they â€Å"should have listened to.† My wife is a very spiritual person and hears the voice of God clearly, like a person’s voice and not a still, small one. She often acts as my guide in matters that I am facing, and if I don’t listen to her advice, it often ends badly. I say that to say that I once had a problem with respect and saw my superiors as only the people that they were and not the rank or position that they held. She warned me to start to treat my superiors with the respect that they get as a certain rank and not normal people; she would not have said if God had not had talked to her because she is a civilian and knows very little about the ways of the military. Respect by definition is the â€Å"willingness to show consideration or appreciation.† In terms of military respect, as in the LDRSHIP acronym, respect is to â€Å"Treat people as they should be treated.† And in the soldiers code, we swear an oath to â€Å"treat others with dignity and respect while expecting others to do the same.† With respect being defined so many ways, how is one to tell which to choose from? A seemingly obvious answer is the â€Å"Army’s way.† But to those who serve a higher calling it would be God’s way, or even the non-believing military rationalists might word respect different. Though the grasp on the true definition for respect is put so many ways, it is a true attitude a person shows another in respect, regard, or preference to their grade, position, or stature. Though a person leads his/her life showing respect toward others, they may have a hard time getting the respect back from those that he/she has shown, and continues to show, the respect to. Respect should be a two-way street,  in my opinion, to achieve maximum affect for all parties. â€Å"Show those with the same respect that they show you† is a common â€Å"new† military idea, to curse at if you were cursed at, to push if you were pushed. I feel that a person should get what they give; such as, if a person is constantly degrading people and belittling them, then they should not be surprised if they get the same treatment in return. On the same scale, if as a superior, you get upset with a soldier and start to disrespect them out of anger, then you should not expect to get respect in return. But my belief in Christ out rules the ways of normal behavior and thinking, I try to remain respectful even if I am being respected. Many people see it as a weakness, something to be ashamed about as a leader. I feel that it shows self control, a collectiveness that most people will neither possess nor will ever understand. A â€Å"level-headedness, cool under fire† sort of attitude. In this given situation, however, even if a certain person, i.e., NCO, a SSG to be exact, feels that they were disrespected because they were contacted by a certain Sgt’s spouse, then that SSG should have brought the issue up with that particular person in which contacted him or her. There is such a thing as free speech by the civilian sectors, not necessary in the military itself, but as a civilian they are entitled to the right of free speech. And if an alert roster is given out and the spouse has access to it, anyone’s individual phone number could be looked up and called. If this basic freedom were denied then we wouldn’t enjoy and live in the democracy that we do today. Respect is something that everyone wants, not many have, and few want to give. Most people would appreciate â€Å"just a little bit,† and most should give just that. Unfortunately, a lot of the time, this does not happen. Perhaps this is because the concept of respect is not understood. What exactly is respect? To respect anything is to think it through positively and hold it in some high regard, but estimation gets us into trouble because while we sometimes win, we also sometimes lose. To respect something, on the other hand, is to accept it. The dictionary defines it yet another way as an act of giving particular attention or high or special regard. This does not explain what it is; it only outlines what it may consist of in regards to  personal feelings. The word respect is very a very strong word in itself; it is a word that draws your attention from the start. But there is more to it than just being a word. There is the idea behind it, which is the beginning of many ideas and characteristics of a particular individual, group, or culture and the statement, theories, and sought understandings that forms a political, social, and economic program. By another definition, respect is ‘to consider deserving of high or special regard.’ Society defines respect as the way one person or group of people treats another person or group of people and also the way they look upon those persons. We in the Army define respect as the common courtesy we give to our peers, subordinates and superiors and the way in which we carry out our orders and our duties on a daily basis within the United States Army. Respect is a common bond in today’s Army because all of us are, or should be, well trained soldiers and it is a building block that our training is based upon. Respect is basically how we treat each other, the actions shown toward other people. Respect is the way in which you help others out whenever they need a hand. Respect is also the way you take the time to discipline and train your subordinates. And respect is the way you work harder than anyone and longer hours to do an excellent job for your career and your unit. These are all ways of showing respect- toward each other, our subordinates, our peers, our superiors, our unit and our country. This is the respect that we have been trained to give and which we show on a daily basis. For us serving in the military it also represents the sacrifices that we are giving for our fellow soldiers. The definition itself is all well and good, but what exactly is respect? What does it mean to me, a soldier in today’s Army? Respect is something everyone is capable of achieving, but at the same time it is not just a right or privilege. It has to be earned. We as soldiers have been well trained and disciplined at respecting the ranks of superiors. But is respecting their rank or position enough? All soldiers within the Army must earn the respect of their fellow soldiers. To earn the respect of your fellow soldiers you must do many things. For your subordinates, you must be fair and just and take care of all problems that may arise. For your peers, you must be  technically and tactically proficient and set the standard for both of them to follow. And for your superiors, you must accomplish the mission quickly, efficiently and sometimes even in the absence of orders. These are just small examples of the many, many things that can help you earn the respect of your fellow soldiers. The key to remember is that you must do something other than just sit around. You must earn respect and work hard to gain it. Your rank or position deserves the military honors that are presented with it, but no more. The rest is up to us as soldiers and individuals. Through our own actions we can earn the respect of fellow soldiers, and through the actions of our fellow soldiers, they will earn our respect and all that goes with it. In the Army we adhere to a standard called military bearing. Military bearing is a code of conduct in the U.S. Army, and when you come right down to it dignity is maintained in military relationships, reflective of an individual’s pride in his military service and of the organization he represents. Military personnel should be courteous and controlled to show dignity as well as respect. Part of possessing dignity is to also have the ability to respect his juniors and seniors, and acknowledge the dignity of others. This sense of pride in military service is shown during work as well as when on liberty, carrying himself at all times with reverence and a proper sense of self-worth. By admiring his seniors, the individual can be guided in presenting good conduct, and can likewise demonstrate his pride and decorum to those who in turn look to him for guidance in presenting military bearing. Dignity and respect can be taught, and examples can be shown, but the willingness to present military bearing also comes from within, especially when showing courtesy and respect toward others. To respect others you first have to respect yourself, if you have no self esteem then you will have a hard time respecting yourself. In an Issue of Self-Respect Being a Christian has changed my perspective on the way people perceive themselves. Since becoming a Christian I have had a hard time understanding why or how a girl or guy could belittle herself by so freely giving her body to someone else. Growing up in Indiana, I witnessed this in many different ways. Whether it is a prostitute standing on the corner in  the closest big city, or a good friend that sleeps around, the lack of respect these people have for themselves is very visible, and very sad. I am a very social person, and I would someday like to work as a minister of some sort, which is why I am taking the time now to try to understand the reasoning for their foolish and dangerous choices. Why do teenage boys and girls have such little respect for themselves? I am sure that each of these kids have her own theories and reasons for his or her actions. I believe the most obvious causes are; they were never taught that it was wrong, most guys treat girls with disrespect, and the fact that somebody wants them make them feel loved. Sadly enough, a girl having no respect for herself is not a new thing. Girls just aren’t taught that it is wrong to abuse their bodies or give away something that is supposed to be so sacred. It seems that some parents these days do not know how to handle their kids and are often too lenient with them. It also seems that role models in today’s society advertise sex in subtle, yet noticeable ways. I think the media plays a huge role in the misleading of teenage minds. Entertainment, such as singers and actors are not even chosen based on talent anymore, they are hired based on the right look; it is all about sex appeal. Another obvious cause is, there are so many guys in today’s society who were not raised to respect women. They think of women as sex objects, and unimportant people they can control. It is normal to be somewhat dependant on men, but women today seem to become totally reliant on men. In most cases that can be very unhealthy or dangerous. Men know these women â€Å"need† them, so they think they can get away with playing with their heads and their hearts. Women are under the false impression that if a man wants to sleep with her he must love her. When in reality, most men are really out to satisfy themselves. They will tell a girl whatever she wants to hear, until she falls into the â€Å"trap† and gives herself to him. Then he dumps her. You would think the girl would learn after being dumped, but she doesn’t, she just looks to be loved by someone else. In most cases it becomes a habit and can be tough to break. Teenage girls in the world today have very little respect for themselves because they really don’t know any better. They are just following the pattern that women have been following for generations. In society’s eyes as well as their own they are not wrong. My desire for them is that they will be taught that they are very special and they deserve so much more than they think. I  pray everyday that they will realize God loves them more than anyone ever could. They have so much to offer, if they just believe in and respect themselves. There are the beginnings of respect, starting in the classrooms of America. How does respect for your superiors begin? Many people have ideas on how to reclaim the virtue and morality that made America a great nation. However, the only sure way that everyone can achieve this goal is if parents start teaching and demonstrating respect to their kids. The dictionary defines respect as- â€Å"to have regard for the quality of a person† or â€Å"to refrain from obtruding upon or interfering with†. The problem with society today is that there is a complete lack of respect. The lack of respect is evident everywhere, people have no respect for the law, they have no respect for their peers, and they definitely do not have any respect for themselves. What parents need to do is from an early age teach their kids to respect everyone, from the person sitting next to them in school to their coworkers in the future. People do not understand how much better the nation would be if the respect was there. Even if some parents do not teach their kids this valuable trait, if enough people are taught to respect others it will catch on. In most cases, if someone shows respect to someone else, that person is more likely to respect them back; causing a chain reaction. Right now, not enough parents are teaching their kids respect and this causes violence, crimes, and can even lead to drug use. It is easy to see how these problems can be easily solved or would be nonexistent if their was respect. Violence would not be a problem, because no one would fight if they had respect for the other person. The next problem is crime. Nobody is going to steal or vandalize someone’s property if they respect them. One other problem is drug use, this would not be a problem is people respected themselves enough to not harm their bodies with drugs. They also would not sell drugs because selling something to someone that will harm them is not showing respect to that person. It is extremely easy to sit back and say that parents should teach respect, but it is not as easy to actually teach it. For there is really no way to  teach a child to respect others. Parents can tell their children to respect others all they want, but the only way a child will actually learn respect is from observing their parents as well as others showing respect. This is why teaching respect is so difficult, even if a child sees his parents respecting others it may not be enough, the child must see other people respecting others. They must also feel that other people respect them, because if they do not get respect they will not respect anyone. This is why it is so important for everyone to show respect to everyone else, not only will kids see it, but the more respect that is shown to others the more respect that is received. For these reasons respect is the chief ingredient in reestablishing the morality and virtue that made America a great nation.

Importance of Court Case of Korematsu v. United States

Importance of Court Case of Korematsu v. United States Korematsu v. United States was a Supreme Court case that was decided on December 18, 1944, at the end of World War II. It involved the legality of Executive Order 9066, which ordered many Japanese-Americans to be placed in internment camps during the war. Fast Facts: Korematsu v. United States Case Argued: Oct. 11-12, 1944Decision Issued: Dec. 18, 1944Petitioner: Fred Toyosaburo KorematsuRespondent: United StatesKey Question: Did the president and Congress go beyond their war powers by restricting the rights of Americans of Japanese descent?Majority Decision: Black, Stone,  Reed,  Frankfurter,  Douglas, RutledgeDissenting: Roberts, Murphy, JacksonRuling: The Supreme Court ruled that the security of the United States was more important than upholding the rights of a single racial group during a time of military  emergency. Facts of Korematsu v. United States In 1942, Franklin Roosevelt signed Executive Order 9066, allowing the U.S. military to declare parts of the U.S. as military areas and thereby exclude specific groups of people from them. The practical application was that many Japanese-Americans were forced from their homes and placed in internment camps during World War II. Frank Korematsu, a U.S.-born man of Japanese descent, knowingly defied the order to be relocated and  was arrested and convicted. His case went to the Supreme Court, where it was decided that exclusion orders based on Executive Order 9066 were in fact Constitutional. Therefore, his conviction was upheld. The Courts Decision The decision in the Korematsu v. United States case was complicated and, many might argue, not without contradiction. While the Court acknowledged that citizens were being denied their constitutional rights, it also declared that the Constitution allowed for such restrictions.  Justice Hugo Black wrote in the decision that all legal restrictions which curtail the civil rights of a single racial group are immediately suspect. He also wrote that Pressing public necessity may sometimes justify the existence of such restrictions. In essence, the Court majority decided that the security of the general citizenry of the US was more important than upholding the rights of a single racial group, during this time of military  emergency. Dissenters in the Court, including Justice Robert Jackson, argued that Korematsu had committed no crime, and therefore there were no grounds for restricting his civil rights. Robert also warned that the majority decision would have much more lasting and potentially damaging effects than Roosevelts executive order. The order would likely be lifted after the war, but the Courts decision would establish a precedent for denying rights of citizens if the current powers that be determine such action to be of urgent need.   Significance of Korematsu v. United States The Korematsu decision was significant because it ruled that the United States government had the right to exclude and forcibly move people from designated areas based on their race. The decision was 6-3 that the need to protect the United States from espionage and other wartime acts was more important than Korematsus individual rights. Even though Korematsus conviction was eventually overturned in 1983, the ​Korematsu ruling concerning the creation of exclusion orders has never been overturned.​​ Korematsus Critique of Guantanamo   In 2004, at the age of 84, Frank Korematsu filed an amicus curiae, or friend of the court, brief in support of Guantanamo detainees who were fighting against being held as enemy combatants by the Bush Administration. He argued in his brief that the case was â€Å"reminiscent† of what had happened in the past, where the government too quickly took away individual civil liberties in the name of national security.

The Basics of Down Syndrome essays

The Basics of Down Syndrome essays In 1866, J. Langdon Down was the first to formally describe what is now called Down Syndrome (DS). He described people who had flat and broad faces; roundish and laterally extended cheeks; large, thick lips; and long, thick tongues. These people also had mental deficits and were called idiots (Down, 1866). Brousseau (1928) gives a more thorough description of the physical as well as the mental characteristics of people with DS. Her list of physical features includes: small, rounded head; short, flat nose; small, slanted eyes; short stature; muscular weakness; small, round and frequently open mouth; and large abdomens. She noted that children with DS often displayed delays in gross motor activities, such as walking, and production and recognition of language as well as other cognitive processes. Beginning early, parents, and especially mothers, were blamed for their child's condition. Brousseau has a long list of causes for Mongolism; they are parental alcoholism, syphilis, tuberculosis, neuropathic heredity, consanguinity, age of parents, birth order, physical and mental state of mother during pregnancy, and injury to the fetus (1928). In 1907, Seguin listed four circumstances, which favor the conception of idiocy: endemic, hereditary, parental, and accidental. He believed "the share of the mother in the circumstances favoring the production of idiocy is the larger" (p. 31) Finally in 1959, geneticist Jerome Lejeune identified the chromosomal abnormality associated with DS and alleviated some pressure off parents who blamed themselves for their children's disorder. This abnormality, called Trisomy 21, arises when a child is born with three 21st chromosomes instead of the normal two (Patterson, Graw, Gusella, & Watkins, 1987). More recently it has been found that 95% of th e extra chromosomes come from the mother and older women are more likely to carry a fetus with DS to term (Ezzell, 1991). Because DS accounts for 1 in every 600 bi...

Elements of pricing in marketing Assignment Example | Topics and Well Written Essays - 1000 words

Elements of pricing in marketing - Assignment Example This research will begin with the statement that people make choices of different products and these choices are often resolved by the free play of market forces, and in this case it can be said that the resources are allocated through the price mechanism. This means that the individuals as consumers freely choose which goods and services they can purchase and the producers on the other hand freely decide which goods and services they will provide. In short, the price mechanism plays a significant role in influencing the consumers to purchase a product. As such, this paper seeks to explain the mechanisms that can be implemented in order to get the customers pay more for a product. Reference will be made to a cooling device for removing heat from subcutaneous lipid-rich cells US 8337539 B2. Statistics have indicated that excessive fat deposits in the body are detrimental to health since they increase the chances of developing diseases such as heart disease, high blood pressure, osteoa rthrosis, bronchitis, hypertension, diabetes, deep-vein thrombosis, pulmonary emboli, varicose veins, gallstones, hernias, and several other conditions. Other methods such as liposuction have proved to be less effective in dealing with the problem which has resulted in the development of a new product. This cooling device has two cooling elements rotatable relative to each other and has proved to be very effective and can provide a lasting solution to the above mentioned problem.

How shopping centres and social spaces have changed in terms of Dissertation

How shopping centres and social spaces have changed in terms of architecture and design from 1976-2012 - Dissertation Example This paper discusses that from the perspective of history of art and visual design, the evolution from commercial marketing areas and shopping centres to departmental stores, supermarkets, malls and mega malls, are significant developments since 1976 in Britain. During the time Margaret Thatcher was Prime Minister, 1979-1990, a wide policy of privatization resulted in the establishment of urban development corporations. Control over urban development was seized from local government. This resulted in the widespread privatisation of public space such as the development of shopping centres or malls. According to McGuigan, â€Å"such privatisation of public space erodes urbanity and social cohesion†. During the last few decades, increasing private spaces in public areas have been identified; most are owned by private individuals, organisations and financial institutions; while government-owned space is considered as ‘public’. Privatisation in the public domain is ide ntified in various cases including the emergence of multipurpose shopping centres. Thus, one aspect of privatisation is known as Malling, which reshapes the structure of cities. London’s public spaces and mega shopping malls like Brent Cross in the north-west, Wood Green in the north and Westfield in west London focus on the multidimensional functions that mall culture offers to its clientele. Private developers are aiming to create miniature cities with high quality community space. An extensive variety of shops, services and car parks are provided in these modern interpretations of the High Street. Since they require large areas, they are usually located on the outer suburbs of the city (Grolle 7). Components of the built environment are related to abstract concepts, social relations or ideologies through culturally determined systems of association. They combine to communicate social meaning. The built environment first represents its function, expressing its practical pur pose. Thus, the shopping centre constructed in a wide range of styles â€Å"announces itself through its location and its conventional form as a palace of consumption† (Goss 36). Even the most technologically limited architectural solutions give symbolic expression. The built environment is full of meaning with various nuances; it serves its main objective and also extends beyond its primary function. Thesis Statement: The purpose of this dissertation is to investigate the history and development of the architectural design of London’s shopping centres from Brent Cross to Westfield including other malls like Wood Green, between 1976-2012. British mall culture’s roots in the United States will be identified. The transformations in visual design in malls and social spaces will be examined; and the impact of globalisation, consumerism, fashions, branding, and new product versions will be determined. ADVANCES IN THE DESIGN OF SHOPPING CENTRES AND SOCIAL SPACES FROM BRENT CROSS TO WESTFIELD: 1976 – 2012 Shopping is the most important contemporary social activity, and is mostly carried out in the shopping centre. Developers and designers of the retail built environment exploit the significance of the space to enhance consumption and subsequently ensure the realization of retail profits. They strive to provide other purposes for the shopping centre’s existence, â€Å"manipulate shoppers’ behaviour through the configuration of space, and consciously design a symbolic landscape that induces associative moods and nature in the shopper† (Goss 18). By examining these strategies, it will be possible to gain an understanding of how the retail environment works. â€Å"Brent Cross Shopping Centre and Wood Green Shopping City are both a product of the expansion and large scale investment that occurred in London during the 1970s†