Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 750 words - 2

Integrated Marketing Communications - Essay Example In addition, the modern day consumer prefers an easy, effective and accurate marketing mix that would make their product selection easier. Apple Company is ranked 5th in the 2014 Fortune 500 List. The success of Apple is mainly attributed to the quality of their products. However, Seitel (2011) is of the assumption that the marketing strategies employed by Apple have been of significant impact on the success of the company. The author further points out that the quality of Apple’s products requires integrated marketing communication strategy that would increase awareness of the products in the market (Seitel, 2011). Apple has realized this requirement and developed marketing systems that have increased the ability of its target market to understand its products. This has increased the competitive nature of the company. What are the three most significant IMC tactics used by apple? Are the tactics effective and responsible for the success of the company? The first integrated marketing tool used by Apple is online marketing. Seitel (2011) asserts that Apple has maximized its effectiveness in creating an online marketing platform. For this reason, the tool has been developed to suit the requirement by the market. If one makes a simple internet search for Apple on Google, a massive number of hits are provided that provide a direct link to the Apple website. This makes it easy for a person to learn more about the company. In addition, a consumer is able to search for a specific set of information on the company and a link would be provided to the information required. This has increased the accessibility level of the company. Moreover, the company website is a significant marketing tool. The website is a massive source of information on its products and the company. Significant information provided on the website are information on new products, video manual on how to use

Individualized Education Program Essay Example for Free

Individualized Education Program Essay All students have a right to education and safety at the expense of the school that he/she attends, including students with special need that requires special situation with no additional cost. Having such a diverse student body, an administrator would need to have an understanding of the legal ramification that is included in disciplining and accommodating special education students academically. All students have a right to be educated and in education there is a needed to become cautious that a special educational student can be expelled and/or suspended for being offenders of the school disciplinary code of conduct, like all other students. Also, staff and administration must become aware of the procedures of the IDEA in discipline students of special needs. This paper will discuss the disciplining of a special education students and if the disciplinary action taken to discipline a students was appropriated according to the special education laws. Student of special needs has multiple office encounters that surface into referrals due to unacceptable behavior in the instructional classrooms environment as well as other area of the school. For example, the students of special needs were standing out outside of a classroom. The students and other student was engaged in an argument begin to push and shove each other. The one student agreed but the other special needs student through a punch at the other student. A teacher grab the student, however the special needed student continue the confrontation and teacher lead him away. Further, at the beginning of the year the special needs student was reassign to the school due to behavior at local school. The student is a high school student and test data is showing that the student is behind three grades levels. The student refuses to completed work and continues to interrupt the learning environments. Added, the students show high level of frustration toward the instructor when periodically. The student attends class daily without pencil/pen or paper. Student has shown aggressiveness of verbal and physical threats toward other students in the classroom as well as disrespect toward staff. The students has been tested and identified as having an Emotional Behavior Disorder (EBD). The student show little progress in developing relationships with the dean of students, social worker, and other staff members such as the ESE staff at the school. The student have several alarming emotional concerns that differ from one incident to the next, and on different levels of how serious of the students disability is, therefore, interrupting the whole educational process. Moreover, the student is showing behaviors of withdrawals and isolation. Students with this disability experience a lot of tribulations when it comes to maintaining any relationships involving their peers or adults. It is possible that many of them will have a medical diagnosis. This particular student is very disruptive in class on a daily basis and has a hard time focusing and capturing the content being instructed. The student parent feels challenged and pushed beyond measure in addressing the student’s behaviors toward the classroom environments and his education. She empathizes for the child because his father past when he was younger and she have not remarried. She believes that the students are not just having few bad days, along with having a hard time adjusting to the change of not having a father nor sibling to express thought too. The teacher perspective of the situations was as follows: the student needs to build skills in areas of respecting other space and cooperation. She believes that overall the special needs student is a great students when desire to be. Added, after learning the student background the teacher believed that student needs counseling to address the student’s deeper emotions, which are preventing the student from becoming successful in the classroom. The student attention seeking has become a great distraction; as well as the student’s action has presented a safety hazard for other students and staff. The administration staff decided to reassign the student (without notifying the parent) to an alternative program. When investigating the incidents in the hallway, the finding showed that that the student is at- risk to himself as well as fellow students and staff members. The suggested program presents an opportunity of preventing him from dropping out of school, providing the student with another option of educational. This reassignment will serving as a disciplinary consequence, which provides the student time to address behavioral remediation. Although, the students feels that this is not the place he want to go. He refuses to agree to the reassignment. Student further express that he will not be going to the school for remediation. Although the school acts in the best interest of the majority; the school was out of compliance because according to the Federal government’s No Child Left Behind legislation (NCLB), the school has violated the student right to choose. The No child Left behind Legislation insists that a student is entitled to choose the reassignment school. Further, all parents/guardians must be inform of the change. Additionally, as part of the compliance with the NCLB legislation, any student who is a victim of a violent crime will be offered an opportunity to seek a school choice transfer rather than an alternative program. Because the school did not contact the parents to inform her of these interventions that the Student Support Team suggested. They did not provide the parent the right to be informed of all the information and how they are protected under three significant federal statutes: the IDEA, the American with Disabilities Act of 1990 (ADA), and the Rehabilitation Act of 1973, Section 504 (Essex, 2012). Moreover, the ADA protects individuals whom have one or more physical or mental deficiencies, have a record of such impairments and are regarded as currently having that impairment. The individual must also qualify for the position, or program that is in question in order to be protected under the ADA. The Section 504’s criteria for protection are identical to those stated under the ADA. All of these laws are set in place to act and use as a guideline for any student with special education needs. If this issue was to be brought in front of a judge, most likely the ruling would be in favor of the parent and student. HONIG, California Superintendent of Public Instruction v. DOE, et al. (1988). Strong decision in school discipline case on behalf of emotionally disturbed children who had academic and social problems. Court clarified procedural issues designed to protect children from school officials, parent role, and stay put, that schools shall not expel children for behaviors related to their handicaps. Doug C. v. Hawaii (9th Cir. 2013) On June 13, 2013, the U. S. Court of Appeals for the Ninth Circuit issued an important decision about parental participation at IEP meetings. Pete says that All special education staff who conducts IEP meetings should be familiar with this landmark ruling about IEP meetings and parental participation. Another area the school fails to address staff touching students or allowing another student to touch another student could motivate a law suit. In the case Pitasky, 1995, a law suit was filling against school personal. In this case if a student inquired injuries, either physical or emotional, that occurs either accidentally or intentionally, from the fight. The school could be accounted for wrongful actions and to deter such actions in the future (Fisher, Schimmel, Kelly, 1995). In closing, all students have a right to education and safety at the expense of the school that he/she attends, including students with special need that requires special situation with no additional cost. It is important to maintain collaborative support system between the school, family, and community to ensure a positive outcome to maintain a productive and effective educational environment. In the educational arena are many of special need students in educational programs whom are employed and will be able to function as productive citizens, with the proper services and procedures that are available. Courts have acknowledged that schools cannot guarantee the safety of all students (Mawdsley, 1993). Schools officials and school personnel, however, may have legal liability when a student is injured either by a deliberate action or negligence by a teacher. References Doug C. v. Hawaii (9th Cir. 2013). Retrieved fromttp://www. wrightslaw. com/caselaw. htm Essex, N. (2012). Religion and the Public Schools. In Fossel, M. Holstein, N. (Eds. ), School Law and the Public Schools: A Practical Guide for Educational Leaders (5th ed. ) HONIG, California Superintendent of Public Instruction v. DOE, et al. (1988). Retrieved from http://www. wrightslaw. com/caselaw. htm Mawdsley RD. Supervisory standard of care for students with disabilities. West’s Educ Law Q. 1993; 2:421–433. Quoted in: Yell M (2001).

Sir Gawain and the Green Knight Passage Explication (928 -1207) :: Sir Gawain and the Green Knight Essays

Sir Gawain and the Green Knight Passage Explication (928 -1207) Sir Gawain and the Green Knight was written in the fourteenth century by an anonymous contemporary of Geoffrey Chaucer. It is a tale of bravery, adventure, and coming of age. This is the ballad of Sir Gawain, one of King Arthur's knights, who is challenged to seek the green knight whose head he chopped off during the Arthur's Christmas dinner. The Modern English translation by Marie Boroff (1967) makes the poem easier to read and understand. The passage that is explicated is between lines 298 and 1207 in the Modern English translation. In the passage, Gawain, after feasting with the host, finally gets to meet the lady of the Bercilak. He is also introduced to Morgan le Faye, Arthur's evil half-sister, who is disguised as an older woman. Sir Bercilak, the host of the castle tells Gawain that he knows the location of the green chapel, and has Gawain play a game with. All throughout the passage different clues are given that the aforementioned castle has unusual abnormalities, but Gawai n choses not to ponder about their significance. If Gawain thought about unusual things that were happening in the castle, he could have avoided his future ebarrasment and cut on the neck. In the beginning of the passsage Gawain finally gets to meet the lady of Bercilak, in the chapel on Christmas day. The entrance of the lady is very ceremonial; she is led in by an older, less attractive woman, Morgan le Faye, who Gawain failks to recognize. The text describes the clothes that the lady wears and contasts her beauty with the ugliness of her companion. But unlike to look upon, those ladies were, for if the one was fresh, the other was faded: bedecked in bright red was the body of one; flesh hung in folds on the face of the other; on one a high headdress, hung all in pearls; her bright throat and bosom fair to behold, fresh as the first snow fallen upon hills; a wimple the other one wore rounded her throat; her swart chin well swaddled swathed all in white; her forehead enfolded in flounces of silk that fraimed a fair fillet, of fashion ornate, and nothing bare beneath save the black brows, the two eyes and the nose, the naked lips, and they unsightly to see, and sorrily bleared. A beldame, by God, she may well be deemed of pride! (Norton 178)

Andrew Jackson :: Biography Biographies Bio

Andrew Jackson, the seventh president of the United States of America, was born on March 15, 1767 in the Waxhaw’s area near the border of North and South Carolina. His parents lived in North Carolina but historians are not sure exactly where. Jackson was the third son of Scots - Irish parents. His father died a few weeks before he was born in a logging accident. His mother, Elizabeth Hutchison Jackson was a strong independent woman. After Jackson’s father died she was able to raise their three sons while they lived with one of her sisters. When Andrew was nine years old the Declaration of Independence was wrote and signed. Then when he was only thirteen he joined the Continental Army as a courier. The Revolution hurt the Jackson family. All three boys saw the front lines. Andrew’s oldest brother Hugh, died in the Battle of Stono Ferry. Then two years later Andrew and Robert, his other older brother, were taken for prisoners for a few weeks in April of 1781.They both got smallpox and within a few days of getting let go Robert died. Later on that year Elizabeth Jackson went to Charleston to nurse American prisoners of war. There she contracted either ship fever or cholera and died. After the war was over, Andrew found himself an orphan and an only child at 14. The next year and a half he spent living with relatives and being apprenticed to a saddle maker. He taught school for a short time after the war but did not enjoy it. When he was seventeen he went to Salisbury, North Carolina which is where he studied law for a few years. He was admitted in to the North Carolina Bar in September of 1787. In June of 1796 Tennessee separated from North Carolina and admitted to the Union as the 16th state. Andrew was soon elected Tennessee’s first congressman. He was also elected as a U.S. senator but resigned after only one session. He then went home and became a judge for six years on the Tennessee Supreme Court. Andrew’s military career which had all started when he was only 13 years old became even more successful when he was elected major general of the Tennessee militia. Jackson later lead troops during the First Seminole War in Florida. General Jackson came from the battlefields of the War of 1812 a national hero. It was during this time he got his nickname which is â€Å"Old Hickory.

Standard Deviation and Gulf View Condominiums

Case 2: Gulf Real Estate Properties. Please provide a Managerial Report that includes: 1. Appropriate descriptive statistics to summarize each of the three variables for the forty Gulf View condominiums 2. Appropriate descriptive statistics to summarize each of the three variables for the eighteen No-Gulf View condominiums 3. Comparison of your summary results from #1 & #2. Discuss any specific statistical results that would help a real estate agent understand the condominium market. 4. A 95% confidence interval estimate of the population mean sales price and population mean number of days to sell for Gulf View condominiums.Also, interpret the results. 5. A 95% confidence interval estimate of the population mean sales price and population mean number of days to sell for Gulf View condominiums. Also, interpret the results. Also, consider the following scenario and include your responses in your Report: 6. Assume the branch manager requested estimates of the mean selling price of Gulf View condominiums with a margin of error of $40,000 and the mean selling price of No-Gulf View condominiums with a margin of effort of $15,000. Using 95% confidence, how large should the sample sizes be? GULF VIEW CONDOMINIUMS List Price Sales Price Days to Sell 95000 475000 130 379000 350000 71 529000 519000 85 552500 534500 95 334900 334900 119 550000 505000 92 169900 165000 197 210000 210000 56 975000 945000 73 314000 314000 126 315000 305000 88 885000 800000 282 975000 975000 100 469000 445000 56 329000 305000 49 365000 330000 48 332000 312000 88 520000 495000 161 425000 405000 149 675000 669000 142 409000 400000 28 649000 649000 29 319000 305000 140 425000 410000 85 359000 340000 107 469000 449000 72 895000 875000 129 439000 430000 160 435000 400000 206 235000 227000 91 638000 618000 100 629000 600000 97 329000 309000 114 595000 555000 45 339000 315000 150 15000 200000 48 395000 375000 135 449000 425000 53 499000 465000 86 439000 428500 158 No Gulf View Condominiums List Price Sales Price Days to Sell 217000 217000 182 148000 135500 338 186500 179000 122 239000 230000 150 279000 267500 169 215000 214000 58 279000 259000 110 179900 176500 130 149900 144900 149 235000 230000 114 199800 192000 120 210000 195000 61 226000 212000 146 149900146500 137 160000 160000 281 322000 29250063 187500 179000 48 247000 227000 52 Let me know if you have any questions†¦ Answers (1) Descriptive statistics to summarize each of the three variables for the forty Gulf View condominiumsList Price |   | Sales Price |   | Days to Sell |   |   |   |   |   |   |   | Mean| 474007. 5| Mean| 454222. 5| Mean| 106| Standard Error| 31194. 293| Standard Error| 30439. 72954| Standard Error| 8. 256078| Median| 437000| Median| 417500| Median| 96| Mode| 975000| Mode| 305000| Mode| 85| Standard Deviation| 197290. 03| Standard Deviation| 192517. 7534| Standard Deviation| 52. 21602| Sample Variance| 3. 892E+10| Sample Variance| 37063085378| Sample Variance| 2726. 513| Kurtos is| 1. 0113289| Kurtosis| 1. 183621479| Kurtosis| 2. 022026| Skewness| 1. 0958146| Skewness| 1. 159387914| Skewness| 1. 077642| Range| 805100| Range| 810000| Range| 254|Minimum| 169900| Minimum| 165000| Minimum| 28| Maximum| 975000| Maximum| 975000| Maximum| 282| Sum| 18960300| Sum| 18168900| Sum| 4240| Count| 40| Count| 40| Count| 40| Confidence Level(95. 0%)| 63096. 412| Confidence Level(95. 0%)| 61570. 16398| Confidence Level(95. 0%)| 16. 69949| (2) Descriptive statistics to summarize each of the three variables for the eighteen No-Gulf View condominiums List Price |   | Sales Price |   | Days to Sell |   |   |   |   |   |   |   | Mean| 212805. 6| Mean| 203188. 9| Mean| 135| Standard Error| 11536. 51| Standard Error| 10345. 38| Standard Error| 17. 98402| Median| 212500| Median| 203500| Median| 126|Mode| 279000| Mode| 179000| Mode| #N/A| Standard Deviation| 48945. 28| Standard Deviation| 43891. 72| Standard Deviation| 76. 29972| Sample Variance| 2. 4E+09| Sample Variance| 1. 93E+09| Sample Variance| 5821. 647| Kurtosis| -0. 08524| Kurtosis| -0. 46407| Kurtosis| 2. 215301| Skewness| 0. 543955| Skewness| 0. 304181| Skewness| 1. 360547| Range| 174000| Range| 157000| Range| 290| Minimum| 148000| Minimum| 135500| Minimum| 48| Maximum| 322000| Maximum| 292500| Maximum| 338| Sum| 3830500| Sum| 3657400| Sum| 2430| Count| 18| Count| 18| Count| 18| Confidence Level(95. 0%)| 24339. 92| Confidence Level(95. 0%)| 21826. 4| Confidence Level(95. 0%)| 37. 94296| (3) Comparisons The mean sale price of gulf view condominiums is greater than that of non gulf view condominiums. The mean number of days to sell gulf view condominiums is less tha that of non gulf view condominiums. The variation in the sale prices of gulf view condominiums are more than that of non gulf view condominiums. The variation in the number of days to sell of gulf view condominiums are more than that of non gulf view condominiums. (4) GULF VIEW CONDOMINIUMS 95% confidence interval for po pulation mean sales price is 45422. 50 ±61570. 16 =(392652. 34,515792. 6) 95% confidence interval for population mean days to sell is 106 ±16. 70 =(89. 30,122. 70) (5) NON GULF VIEW CONDOMINIUMS 95% confidence interval for population mean sales price is 203188. 90 ±21826. 84=(181362. 05,225015. 73) 95% confidence interval for population mean days to sell is 135 ±37. 94 =(97. 06,172. 94) (6) GULF VIEW CONDOMINIUMS Confidence level = 95% z= 1. 96 s=192517. 75 E=Z*s/vn = 40000 n = (1. 96*192517. 75/40000)^2 = 88. 99 The minimum sample size is 90 GULF VIEW CONDOMINIUMS Confidence level = 95% z= 1. 96 s=43891. 72 E=Z*s/vn = 15000 n = (1. 96*43891. 72/15000)^2 = 32. 89 The minimum sample size is 33

The dark one Essay

The dark one Essay The dark one Essay There is no place in this world more mysterious than the Dark One's prison. Throughout time, only fragmented stories and legends have survived to be passed down from one generation to the next. Who is to say what is true and what is false. Yet the stories are all we have and so they keep being told. This is but one At the dawn of everything there existed two beings, the creator and the dark one. The creator was compelled to forge life and so the world was born. Every rock, stream, plant and animal perfectly weaved into a pattern so complex, only the creator himself could ever understand its true beauty. Yet there was also the dark one, a being who existed only to destroy. The creator had no choice but to banish the dark one into another realm. It was on this day, the birth of everything that shayol ghul came into being. The link bridge on our world between everything the creator had made and the dark one's prison. A cage to withstand for all time...but every cage has its flaw. Who can say how it was that creator overpowered the darkone long enough to imprison him, perhaps it was the power of life given off by this new world or perhaps it was a fortunate moment of weakness. All that we know is that he was trapped. A place devoid of life, devoid of any joy, a bitter hell with only his own madness for company. Yet this was the prison's weakness. As the years went by the dark one fed and grew from the madness that caged him, until the day the smallest of cracks formed...but it was no freedom he reached out to, only the sickness that life was to him. A tendril that reached out with a solitary purpose: to corrupt all. Who can say how much time passed from that first moment his cage cracked? Secrecy beyond all known was required for his plan to work. The dark one had reached out in careful steps, corrupting thirteen men and women who could wield the One Power. One by one they came to him, some of the strongest channelers the world had ever known, swayed to his voice by the lure of power

Hk Special Identity Essays - Politics Of Hong Kong, Free Essays

Hk Special Identity Essays - Politics Of Hong Kong, Free Essays Hk Special Identity Compared with other mainland cities or Taiwan, Hong Kongs politics has created a very special identity for the SAR especially after reunification with China (1997). Hong Kong was occupied as a Britishs colony for 150 years. During Hong Kongs colonial period, Hong Kongs politics are managed by Britishs officer. However, since Hong Kong was return to china in 1997, Hong Kong people are being Chinese national and a series of politics have significant changes. A new idea One country two systems policy has been put forth. In this plan, Hong Kong is different from mainland, the Peoples Republic of China deicide to satisfy Hong Kong and the westerns desire. One of a significant difference is, Hong Kong has possessed a high degree of autonomy and Hong Kong People ruling Hong Kong. Moreover, the basic law is implemented of the Hong Kong Special Administrative Region (HKASR).It makes Hong Kong being a unique city while compared with other cities in mainland. Hong Kong people started to develop their local culture and try to maintain their civil and social rights. Hong Kong has its special role regardless of the press freedom or connection with the western. They can express their voice or unsatisfactory through protests or marches. In addition, Hong Kong has a unique department that called ICAC which help keep Hong Kong fair, just stable and prosperous .In this paper, I will compare political differences of Hong Kong, other mainland cities and Taiwan, with the aim of pointing out how politics in Hong Kong has created a very special identity for the SAR and that is why Hong Kong are superior than other cities in Asia. The most significant difference is that one country two systems are merely practiced in the Hong Kong and Macau. Given that China guarantee Hong Kong people to maintain their way of life and its capitalist system for 50 years, the socialist system and policies have not been practiced in the Hong Kong Special Administrative Region (HKSAR). That means Hong Kong can follow its own culture and systems instead of fully control with China.However, some people stay a pessimistic attitude on this unique plan. Some people who support Hong Kongs democratization think that Chinese government stays a tight stance for drastic political change. Some people even worried that Hong Kong there is a threat of Hong Kongs freedom after 50 years. Chen Tse Mei (2002) states that the result of traditional content analysis suggests that Hong Kongs newspaper gradually switch their attitude to be more conservative and self-censored after handover in 1997. They point out that Hong Kong newspapers were cautious not to present any sensitive or controversial terms, concepts, or pictures that would either distressed or offend the Beijing authority. Meanwhile, one of a studies about the integration between Hong Kong and mainland which written by Fei Yu (2008)said that although Hong Kong has implemented one country two systems so Hong Kong citizens can possess its unique political systems and the speech of freedom and so on, in term of political institutions ,there is still unclear and uncertain. Nevertheless, both of Fei Yu and Chen Tse Mei acknowledge that the press and speech of freedom has not been damaged too much and they believe that the Hong Kong media does not exist biased. Compare with mainland and Taiwan, Hong Kong is regarded as a place where possess higher freedom and citizens can express their opinions or unsatisfactory to the government through various ways such as protests, marches, parade, newspaper, editorial, media. Different classes, groups, industries have their right to ta ke part in and legal demonstration when dissatisfied .For instance ,pressure group always stage demonstrations for various welfare. In 2008, after lots of parades and demonstrations, the minimum wage is prescribed at $28/hours. These freedom are based on the basic law, it lists Hong Kong people have freedom of speech, of the press and of publication, of demonstration, of communication, of religious belief. Also, the right and freedom include joining trade unions, and to strike. (BL Articles 27-38).In contrast, marching on the streets and staging demonstration is not allowed, and easily alleged to the instigation subversion state power crime. Moreover, almost all of the news about